According to a 2012 survey by TripAdvisor, 71% of travelers said they plan on making green choices and half were willing to pay extra to stay at a green hotel. Many hotels have reacted to the demand. Their goals are not simply saving money or water; hotels are trying to “send the right message,” said Steve Choe, general manager of the Intercontinental LA Century City Hotel. Intercontinental Hotels Group aims to provide 4,700 of its hotels a web based tool to help managers track the energy and water use. 

Similarly, Hilton Los Angeles / Universal City completed a $7 million retrofit. The plan was to install short payback projects but the hotel took note of the opportunity to expand its improvements by aiming for LEED certification. Hilton replaced 12,000 light bulbs with efficient LED lighting which is predicted to save the hotel $800,000 annually in its energy bill.

Specifically with the state of California in the worst drought, some California hotels have developed sustainable plans such as installing low-flow showerheads, purchasing green amenities, and implementing the reuse of towels. When it comes to towels, “despite the fact that most people describe themselves in surveys as environmentally conscious and as preferring green products,there's a big gap between consumer attitudes and consumer behaviors when it comes to going green, “ said Michael Giebelhausen, a marketing professor at the Cornell University School of Hotel Administration.

Do your travel plans include a green component?
Do you prefer new towels over yesterday’s?
What about with linen sheets?
Share your experience and thoughts on green program in the hotel industry.